Five tips from the department store on what we’ll be buying in six years’ time
Speaking at Beauty Matters, an event at the American Institute of Aeronautics and Astronautics’s Global Forum in Washington DC, John Lewis has laid out what we’ll be buying in 2022: over 70% will be of the cosmetic variety. And here are the five trends the department store predicts we’ll be thronging to the stores for.
“We love a quick fix. You stick it on, it shines, you glow … and the temporary look is then gone. Or lasts longer if you want to turn it into a permanent make-up effect.”
Cara Delevingne’s lips in 2009, on the top-selling face with John Lewis Photograph: Sue Palmer/Rex/Shutterstock
“Women want to steal some skin and eyeshadow from their partners.”
Pigments in 2013 by John Lewis Photograph: John Lewis
Who has blue eyes? “Irish celebs. Minimal make-up, dark eyeliner, blue-tinted make-up. We’re also seeing the blue beauty trend doing well in Asia. Colour is catching on in Russia too.”
People in 3D
“With today’s technology it’s possible to recreate how a human face feels in real life.”
“A growing market. We’re not necessarily aiming at aromatherapy, but people have started finding ways of using the essence of plants to make things, as well as releasing it into the air.”
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“We’re opening exclusive collections designed for our shoppers and the environment, giving them innovative products with high levels of quality, innovation and value that they can’t find anywhere else.”
The John Lewis Smart Shopper Essentials e-shop Photograph: John Lewis
Their product picks, filmed by Luke Anderson for 15min OneWiseEyewear and Emily Meade of The Travel Shampoo is:
1. $85 –A 2016 joint venture between John Lewis, Aldi and Sainsbury’s will revolutionise bathroom linen shopping with anti-microbial microfibre product. Alleviating odours in the laundry and regularly wiping and cleaning the house.
2. $12 –Blue Bell goes under the microscope to zero in on favourite ingredients that work miracles on your hair.
3. $36 –Maybelline masterpieces – Let’s hope our bacteria doesn’t extend that far.