Written by Mercedes Ovadya, CNN
Hailing from Los Angeles, Rivian has made its name creating space-age vehicles and concepts aimed at cutting-edge commuters.
The automaker’s CEO is Sam Pearlstein, whose past gigs have included the New York-based clothing brand 3.1 Phillip Lim and Mercedes-Benz AMG performance brand. The company will also count Jay Leno as a board member, and the show-stopping Rivian R1 currently cruising its streets will doubtless have celebrities as backing.
However, Rivian also plans to produce vehicles that are economical as well as thrilling to drive. Because while Rivian trucks will be new to the market, cars– initially by Rivian as well as Ford and Mercedes-Benz– will be examples of several companies’ past efforts at high-performance and efficiency in cars, while a longer list of others brands will instead develop shared solutions on a larger scale.
Story: Rivian R1
While the Rivian R1 is hard to miss, it’s actually not the model that Rivian expects will be the ultimate vehicle that gets it to the market. The automaker’s first product is expected to be a four-door sedan that will be positioned above its other vehicles.
While the Rivian R1 is hard to miss, it’s actually not the model that Rivian expects will be the ultimate vehicle that gets it to the market. A Rivian spokesperson told CNN earlier this year that the company planned to start by offering “the serendipitous experience of the Rivian R1 through our viral stage,” meaning that people will first find out about the vehicle through its showrooms or other platforms like social media — that is, before it becomes available for purchase.
Of course, just because the company plans to use more marketing means than actual sales people, that doesn’t mean that the R1 will go unnoticed.
Story: Rivian C90
The Rivian C90 is a concept based on the Rivian R1 sports car. The C90’s looks were inspired by the airplane.
“We believe the coolest aspect of our upcoming vehicles is not the electric or autonomous technology but the possibilities it brings to travel,” Pearlstein said in a statement, adding that the automaker aims to offer products “that effortlessly blend luxury with efficiency and natural feel.
“Rivian vehicles will revolutionize the way people live their lives and it will be nice to watch our innovations in performance and efficiency reach new levels of engineering ingenuity.”